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Use internal pages to tell me about specific services or products you offer. When you're telling me, focus on me not you - I'm interested in what I can get, not who you are. These pages should describe the majority of your business and make up the majority of your site.
Describe to me what your product or service offers, and how I will benefit from them. Make sure to mention your services in the copy so I know I’m in the right place. Focus your writing for me so I know I matter to you.
If your services or products have several aspects to them, let me know about them. How do they work, and more importantly, how will they benefit me and give me what I've been looking for?
If I’ve read this far, I’m very interested in your business. Remind me what you’re going to give me and how happy you’ll make me feel. Now give me options of other services or products I could use. I want to stay – give me links so I can find out about other services you offer.
how I’ll benefit from you